Joy Gendusa

The Top 3 Reasons Your Postcard Marketing Fails

Mistakes small business owners make and how to solve them. Speak with a business owner about their promotion techniques for a little while and you will learn something very interesting: marketing almost NEVER works for them. It seems that, contrar... Read >

How to Consistently Attract NEW Customers — Month After Month

If you need a simple, set-it-an-forget-it marketing strategy to supplement your current efforts, you really can't do any better than a direct mail birthday campaign. They are highly effective, simple to set up and flat-out produce, month after month. B... Read >

Is Social Media Marketing for Dentists?

Use these 4 Steps to Turn Your Dental Practice into a Social Media Superstar. Should you be on Facebook, LinkedIn, Twitter and other sites? Yes! There are two compelling reasons: 1. Your patients are and 2. Your prospects are. In order to... Read >

How to Build an Email List for Patients and Prospects

Use these seven simple tips to quickly build your email list for your patients and your prospects. Once you begin marketing your practice, you should start building your email list. It's definitely ok to start with a smaller list, but you must make the... Read >

How Do Patients Experience Your Practice?

Blind shop your dental practice to find out! You're ready to promote, you have your practice up and running, staff in place and a website ready to direct patients to make an appointment...but do you really know what potential patients experience when ... Read >

Bulk Mail Tips — 2 Ways to Save on Direct Mailings

Bulk Mail is confusing. Here are the options and some bulk mail tips so you can save big on your direct mail campaigns. When trying to save on postage for your direct mail campaigns, you run into a dizzying array of potential bulk mail discounts. Let ... Read >

The Five Essentials of Every Business Website

Make sure your website has these five web design essentials to optimize your business success. "Too good to be true" pricing is out of control in the world of website design. It's tempting business owners every day. If a company you're considering has ... Read >

How to Stand Out from the Crowd (And Look Good Doing It)

Craft a Unique Selling Proposition that sets up success. Wherever you find a successful business, you will find a Unique Selling Proposition (USP) — something that sets them apart from the competition and defines them in the minds of consumers. Compani... Read >

How Do Patients Experience Your Practice?

Blind shop your dental practice to find out! You're ready to promote, you have your practice up and running, staff in place and a website ready to direct patients to make an appointment...but do you really know what potential patients experience when t... Read >

How to Craft the Perfect Offer and Weed Out the Bad Ones!

Valuable information for producing a postcard marketing campaign to get you great results. There are a lot of moving parts that go into creating an effective postcard campaign. Make sure you are addressing the ten elements of a successful postcard desi... Read >

How to Craft the Perfect Offer — and Weed Out the Bad Ones!

Valuable information for producing a postcard marketing campaign to get you great results. There are a lot of moving parts that go into creating an effective postcard campaign. Make sure you are addressing the ten elements of a successful postcard desi... Read >

Blind Shopping Your Business Pays!

You're ready to promote, you have a product or service your target market will love, staff in place and a website to get more leads…but do you really know what your prospects experience when they reach out to you? If prospects have an unpleasant exp... Read >

Postal Changes Are Coming - What's In It For You?

The United States Postal Service - can't live with them, can't live without them! They are the biggest monopoly out there and for a long time - actually until recently - they behaved just that way! Use us or nobody, so we don't care... something like that... Read >

Disagreement Can Be the Key to Success

The Economy Doesn't Have to Completely Control Whether Your Business Can Grow. Is the economy slow? I hadn't really noticed. Okay, so that may be an exaggeration â€" but the point is that I haven't let it get to me, and most importantly I've decided no... Read >

7 Elements of a Perfect Landing Page

Make sure your web page has all these elements to draw attention from prospective clients. Landing Page Definition: A webpage intended to identify the beginning of the user experience from a defined marketing effort. Landing pages are an integral ... Read >